15 years driving measurable revenue growth for SaaS, AI, and Fortune 500 brands through data-driven marketing strategies.
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Data-driven campaign development with rigorous testing methodologies and attribution modeling to optimize ROI across channels.
Comprehensive funnel analysis and optimization to identify high-leverage opportunities for sustainable revenue growth.
Strategic differentiation and messaging frameworks that establish market leadership and support premium positioning.
Advanced measurement systems that connect marketing activities to business outcomes with clear attribution models.
Results vary by client. Metrics shown with permission and limited to the periods stated.
80%
Increase in Product Downloads
in 1 quarter for Veeam
62%
Decrease in CPA
in 1 quarter for Veeam
600%
Increase in website traffic
in 1 quarter for Veeam
"Heather doesn't feel like a separate contractor. I feel like she's part of our business and shares our goals."
Senior Product Marketing Manager, Enterprise SaaS Company
"She has better domain knowledge than most in the industry. The 7-8 year partnership still works to grow leads and reduce CPA rate. Heather provides effective services, meets deadlines, and offers a high level of knowledge."
Founder & CEO, $100M+ EdTech Platform
Comprehensive analysis of your current marketing performance with detailed scorecard and prioritized recommendations. Includes 90-minute presentation of findings and strategic next steps.
$1,000
Six-week engagement to rebuild and optimize high-impact marketing campaigns. Includes strategy development, implementation guidance, and performance analysis with documented results.
$3,000
Ongoing strategic partnership with fractional leadership of paid media strategy and team development. Includes monthly performance reviews, strategic planning, and continuous optimization.
from $5,000/month
Book a 30-minute strategy call to discuss your specific marketing challenges and determine if my expertise aligns with your requirements.
SCHEDULE CALL